How Subscription Fatigue Is Forcing Brands To Rethink Pricing

How Subscription Fatigue Is Forcing Brands To Rethink Pricing

In recent years, subscription fatigue has emerged as a powerful force reshaping how consumers interact with modern services. What began as a convenient way to access digital products has now evolved into an overwhelming financial and mental burden. From streaming platforms to SaaS tools and everyday consumer apps, recurring payments have altered consumer behavior in … Read more

Why People Prefer Familiar Discomfort Over Uncertain Change

Why People Prefer Familiar Discomfort Over Uncertain Change

Familiar Discomfort describes a deeply human tendency to remain in situations that are known to be unsatisfying rather than stepping into uncertainty. People often stay in unfulfilling jobs, strained relationships, or limiting routines, not because they are happy, but because the discomfort is predictable. This preference is closely tied to the Fear of change, which … Read more